Pratima Pandey is the designer behind the vision of Prama.

A graduate of the NIFT, she won the Grazia Young Fashion Awards in the category of eco-friendly fashion in 2011.

Pratima derives her sense of fashion from her belief that clothing should be classic, ageless, and should speak of the craftsmanship of each person involved. Her garments are for the confident woman- feminine, classic and elegant.

Pratima's affair with chanderi began in 2011 with the collection Arabian Days and she has used this traditional woven fabric of interlaced cotton & silk ever since. Its light and fragile texture are in line with her sensibility of feminine style enabling graceful cuts.

The brand Prama is drawn from the name of the brand's maker Pratima Pandey, and in Sanskrit means wisdom and beauty. Prama's collections are hand-woven narratives- romantic tales that tickle our imagination.